Anybody who said “is this thing going to be big?” It’s snowing heavily in the centre of Leeds, there is a crowd of several thousand here. This is the start of it. This is massive for Yorkshire!”
When Yorkshire won the rights to host the Le Grand Depart of the Tour de France in 2014, the occasion demanded a party to remember.
As fireworks exploded over Leeds city centre, we provided an all-inclusive audio-visual package and technical support for the press conference, liaising closely with Welcome to Yorkshire and national and international media to co-ordinate interviews and ensure deadlines were met.
We also worked in partnership with suppliers to produce a world-class dinner and entertainment for 400 guests, including the Deputy Prime Minister and international sports stars.